How can you get people to buy your stuff? You see them go to your sales pages and then click away. What the heck? Your stuff is good and you know it!

So, why don't they?

There's a psychology to...

Have you ever read a book, an ad, a website or anything else a business put out but you ended up being so distracted because of a few typos you found in the piece of writing?

Yes, same!

It happens....

When we are writing copy for our business - whether that's on social media, a sales page or our website - it's important we persuade our customers to buy.

We want to hook them on the value of what...

Have you been watching the rise of AI and thinking that it might be an interesting way to save some time and money?

I mean there seems to be an AI tool for just about everything nowadays hey?

It...

I'm sure you've been told this before... Keep your copy all about 'THEM.'

Don't talk about you.
Don't make it about you.
Change all the I's to You's.

But I also hear all the time "People aren't...

Yes, by now I'm sure we have all heard of AI, Artificial Intelligence. And you may or may not have formed an opinion about it.

Mine? Honestly, not the biggest fan.

Now, I want to preface by saying,...

Do you write things out using pen and paper or are you an avid typer?

I asked this question in my Facebook Group and the answers were fairly mixed.

Many were just typers. Some hand-wrote...